Talking typography

What does a global company look for in a typeface? It needs to possess a simplicity and versatility, and work effectively in a multitude of very different environments and languages.

The Roboto typeface is and does just that

Using Roboto typography

Typography is an important aspect of our brand identity. Below are preferences for usage to ensure all of our communications are consistent and clear.

The Roboto font family is our standard typeface for all design. It is a simple, clean font suitable for Sabre products and marketing. Although Roboto supports many weights, we’ve limited the typefaces we use to 5 weights below:



Roboto Light

Body copy

Roboto Regular


Bold body copy

Roboto Bold

Medium body copy

Roboto Medium


Roboto Thin

Roboto also includes advanced typographic features such as small caps, ligatures and lowercase numerals, and covers most scripts based on Latin, Cyrillic and Greek alphabets.

The Roboto Slab font variant is not to be used in any Sabre marketing.