Resources

Brand guide

Sabre brand personality - guides the tone and style of everything we do.

Download brand style guide
1.4 MB (.pdf)

Writing/Voice guide

So what exactly is the Sabre voice? Great question. It’s the expression of our brand’s personality and identity. It’s who we are, in writing.

Download writing/voice guidelines
422 KB (.pdf)

Trademark Guide

If you have received permission from Sabre to use any Sabre Trademarks, please refer to the quick reference guide and usage requirements available on the trademark page of our website.

View trademark guidelines

Fonts

Roboto is an open source font that possesses simplicity, versatility, and works effectively in a wide array of different use cases, environments, and languages.

Download Roboto Font
1.1 MB (.zip)

view guidelines

Color palette

Your goal should be to make the strongest statement with deliberate and controlled use of color.

Download the Color Printout Guide
111 KB (.pdf)

Download Palette Files
111 KB (.zip)

view guidelines

Frame Assets

The Frame is a new graphic element inspired by the Slab that can be applied directly to photos or used as an accent graphic element in presentations, signage, and other materials.

Download Frame assets pack
6.7 MB (.zip)

view guidelines

Beam Guidance

The Edge Line has evolved into, the Beam. Usage of the Beam is relatively the same as the Edge Line but has added flexibility and guidance. The Beam is used for content emphasis, separation, and structure.

Download the Beam Reference Guide
5.9 MB (.pdf)

view guidelines

Icons

They serve as a common visual language and bridge language gaps. Done right, they're instantly recognizable and perfect to use when space is valuable and content is abundant.

Download the PPT icon libray
12.2 MB (.pptx)

Download Illustrator files
8.4 MB (.zip)

view guidelines