Brand

Imagery

Curating and manipulating photography

Hiring a professional photographer to capture an idea isn’t always possible, so it's sometimes necessary to explore stock imagery. And as we all know, finding compelling stock imagery can be extraordinarily difficult – especially when you’re on a budget and short on time. Below are some things to consider as you review stock photography.

Imagery principles


  • Ideally, images already possess a natural and apparent light source.
  • Images should have a distinctive edge or bleed off the page. Avoid blending or feathering images into the background.
  • If the image includes people, strive for one that shows their personality and individuality, through appearance, actions or wardrobe.
  • Images should be light, not dark.
  • Images should be grounded in reality and relatable to others, and not clip art.
  • Images with people should show individuals accomplishing tasks.
  • If possible, avoid images where people are looking at the camera or seem posed. Try to find sincere and believable people.
  • Accurately represent the world and our global community.

Examples of the type of imagery not to use

Meet the Sabre EdgeRays

Sabre Edge Rays are for use on primary or Hero Images only. They are not to be used on every image.

  • TREATMENT:
 Sharp light with distinctive edges are used to represent speed, agility and technology of Sabre. Slight lens flares, and white light radiating from left to right or from center. Subject or focus of the image is masked and appears in front of light or beams of light.
  • TONE:
 Light images and fresh colors but soft focus.
  • SUBJECT: 
Global representation of diverse person/people or person positively engaged with others or technology. Sincere, un-posed people, close crops, long vanishing points or varied perspectives.
  • DO NOT: feather or blend image into background, image must have a distinctive edge or full bleed.
  • DO NOT: use color light, light is white and transparent, warm center is ok when appropriate.

Sabre Ray Adobe Photoshop Brushes – show on black background for effect

  • Rays must appear to be coming from a natural light source.
  • Rays must interact with the scene in a natural way.
  • Rays must always be traveling from left to right, preferably in an upward angle.
  • Rays should avoid obstructing faces or critical parts of imagery.
  • Rays should take on no color other than white light.
  • Rays should avoid obscuring white type.

Approved assets without rays

Approved assets with rays

  • Asset with too few rays
  • Asset with correct amount of rays
  • Asset with too many rays