Brand

Imagery

Curating and manipulating photography

Images are essential for expressing our ideas and values visually. As such, we need to make sure that we are showing the right images. Check out the Brand approved stock photo library to get the best images for your project.

Imagery principles


  • Ideally, images already possess a natural and apparent light source.
  • Images should have a distinctive edge or bleed off the page. Avoid blending or feathering images into the background.
  • If the image includes people, strive for one that shows their personality and individuality, through appearance, actions or wardrobe.
  • Images should be light, not dark.
  • Images should be grounded in reality and relatable to others, and not clip art.
  • Images with people should show individuals accomplishing tasks.
  • If possible, avoid images where people are looking at the camera or seem posed. Try to find sincere and believable people.
  • Accurately represent the world and our global community.

Examples of the type of imagery not to use

Meet the Sabre EdgeRays

Sabre Edge Rays are for use on primary or Hero Images only. They are not to be used on every image.

  • TREATMENT:
 Sharp light with distinctive edges are used to represent speed, agility and technology of Sabre. Slight lens flares, and white light radiating from left to right or from center. Subject or focus of the image is masked and appears in front of light or beams of light.
  • TONE:
 Light images and fresh colors but soft focus.
  • SUBJECT:
Global representation of diverse person/people or person positively engaged with others or technology. Sincere, un-posed people, close crops, long vanishing points or varied perspectives.
  • DO NOT: feather or blend image into background, image must have a distinctive edge or full bleed.
  • DO NOT: use color light, light is white and transparent, warm center is ok when appropriate.

Sabre Ray Adobe Photoshop Brushes – show on black background for effect

  • Rays must appear to be coming from a natural light source.
  • Rays must interact with the scene in a natural way.
  • Rays should originate from the top, left or right of the image.
  • Rays should avoid obstructing faces or critical parts of imagery.
  • Rays should take on no color other than white light.
  • Rays should avoid obscuring white type.

Approved assets without rays

Approved assets with rays

  • Asset with too few rays
  • Asset with correct amount of rays
  • Asset with too many rays