Meet the Frame

The Frame is a new graphic element inspired by the Slab that can be applied directly to photos or used as an accent graphic element in presentations, signage, and other materials. When used on photography, it should frame and highlight the positive interaction, reaction, or technology in the photo. The Frame is a device that’s meant to provide a focal point and show how Sabre was there and part of the photograph, making it more than just another stock photo.

In addition, we’ve created 8 supporting graphic accents that can be added along with the Frame to give your art more forward motion and energy. If they are incorporated, they should be used sparingly. No more than 2-3 accent elements should be used on the same piece, and we recommend having them scale down by 2X or 3X for each step within the visual hierarchy.

Frame principles

  • Frame the positive interaction, reaction, or use of technology in photography with the Frame to highlight how and/or where Sabre interacts within the photograph
  • The Frame and supporting elements can bleed off any edge of the art
  • Use 1-2 supporting elements to boost the energy of the piece, but avoid using more
  • Attempt to make all the elements a different size to provide some variety and depth to the piece, creating a visual hierarchy
  • Keep it subtle, all elements should be similar in color and tone. Avoid using colors that clash between elements, the photograph, background color, etc
  • The Frame can be masked around people and objects, but be mindful and understand how the element would “actually” interact in the scene
  • Do not modify the shape, angle, rotation, perceptive, or distort The Frame of the additional assets in any way

Correct use of the Frame:

Incorrect use of the Frame:

Download Frame Assets

Introducing the Beam

The Edge Line has evolved into, the Beam. Usage of the Beam is relatively the same as the Edge Line but has added flexibility and guidance. The Beam is used for content emphasis, separation, and structure. The Beam can be created using a stroke with rounded edges and following the formula and guidance below.

General guidance:

Beam stroke guidance:

Determing the stroke width:

Below you will find a few different options for setting the width of the Beam stroke. Feel free to round up or down in 0.5pt increments but avoid surpassing the nearest whole numbers.

  • The stroke width of the Beam when working in inches is 5X the length of the beam (3.75in.*5=18.75pt)
  • The stroke width of the Beam when working in millimeters is 5.08X the length of the beam (95.25mm*5.08=18.75pt)
  • The stroke width of the Beam when working in pixels is the length of the beam divided by 15.86 (297.5px/15.86=18.75pt)

Determining the stroke spacing:

The Beam should sit in accordance to the baseline of your text or 1/4 the height of the text box. This applies for both horizontal and vertical use. The text below the Beam can sit on the baseline and up to 1/2 the height of headline/callout text above the Beam.]

Horizontal use:

For horizontal use, the length of the Beam should not be greater than 1/4 the width of the text box and never less than 1/8 the width of the text box. There are instances when using a very narrow text box that require a different standard. In this case, limit the width to no less than three letters of headline sized copy or up to 1/3 the size of the text box.

Example using forumla above in inches

Vertical use:

You can use the same rules while creating the Beam for vertical use and simply rotate the Beam 90˚.

Download the Beam guide

Spark icons

Icons serve as a common visual language and bridge language gaps. Done right, they're instantly recognizable and perfect to use when space is valuable and content is abundant. The new PowerPoint icon deck contains over 500 searchable icons to choose from, so go have some icon fun. Just remember icon overpopulation is a real problem. Use restraint and be responsible.