Primary palette usage
Sabre red is recognizable as our brand-specific color, and a little goes a long way. Our projects should always incorporate red – but sparingly. White should be used freely, while the use of black should be limited to typography and dividing elements.
A best practice is to rely on the Sabre logo to represent the red in the layout; additional uses of that color should be simply to highlight remaining key touchpoints, typography inflection or other areas of differentiation.