SOUTHLAKE, Texas–(BUSINESS WIRE)–March 17, 2006–Danish low-cost carrier Sterling Airlines A/S has recently implemented and cut over to operational and decision support technology from Sabre Airline Solutions, the global leader of software and services for the airline industry from planning to execution, to streamline its business processes and realize cost savings. The implementation follows Sterling’s acquisition last year of Maersk.
The airline’s combined fleet now comprises 30 Boeing 737-800, -700 and -500, and it expects this to grow toward 100 aircraft shortly.
As a main step in this implementation project, the company has replaced Lufthansa Systems’ Netline with the Sabre Rocade Airline Operations Suite of products, designed to meet the needs of the low-cost sector. Sterling has traditionally used the Rocade suite, while Maersk implemented Netline in 2004.
“We evaluated and benchmarked both systems,” said Christian Balling, Sterling project manager. “Greater automation and flexibility were the Rocade suite’s most significant differentiating features.”
Sterling is the first airline to combine the Rocade suite with Sabre Airline Solutions’ EC Slots real-time European slot request and management module.
Airlines that signed up for the Rocade suite last year included FlyMe (Sweden), Air Austral (Reunion), Aero 2000 (Chile), Eastern Airways (United Kingdom), JSC Air Management Group (Russia), Lan Peru (Peru), Nordic Regional (Sweden), Skywest (Australia), Star Air (Denmark), Goldenair (Sweden) and Transwede (Sweden).
“We try constantly to analyze why deals are won with the Rocade suite, and what the winning factors are,” said Murray Smyth, Sabre Airline Solutions senior vice-president for the EMEA region. “Frequently mentioned functions and features include the intuitive graphical screen, the ARCON auto-rostering tool and the Raptor pairing optimiser. On top of that, our experience tells us over and over again that reference visits to existing customers are important components of the sales process.”
About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of products to help airlines market, sell, service and operate from planning to execution.
More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice.
Sabre Holdings (NYSE:TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.
Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre and Rocade are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2005 Sabre Inc. All rights reserved.
CONTACT: Sabre Airline Solutions, Southlake
Kathryn Hayden, 682-605-2252
kathryn.hayden@sabre-holdings.com
SOURCE: Sabre Airline Solutions
