Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.
To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. Learn how this digital transformation benefits you.
Seamless retailing, distribution and fulfillment
across the value chain
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
November 28, 2023
Flight 100Image credit: Virgin Atlantic Virgin Atlantic Flight 100 flying from London to New York
November 3, 2023
Community-led excursions in Cape Town, glass recycling as a tourist attraction in Eswatini and agriculture connections in India are among the inspiring winners of this year’s Global Responsible Tourism Awards which showcase the world’s change makers…
October 24, 2023
Technical challenges Systems integration. Traditional payment systems need significant upfront integration and ongoing maintenance to ensure seamless data flows with existing OTA infrastructure. Industry know-how. You need to stay up to date with the intricacies of…
December 6, 2023
Following the launch in Italy, Lufthansa Group’s NDC offers are expected to be made available globally in the first half of 2024 SOUTHLAKE, Texas – Dec. 6, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and…
November 17, 2023
Ranked among the top 15 in EMEA, Aktina Travel Group thrives on the advanced capabilities of Sabre Red 360, Sabre Virtual Payment, and Automation Hub Athens, Greece – November 17, 2023 – Sabre Corporation (NASDAQ: SABR),…
November 15, 2023
LOT Polish Airlines to distribute NDC offers through Sabre’s APIs and point-of-sale tools WARSAW, Poland, and SOUTHLAKE, Texas – Nov. 15, 2023 – LOT Polish Airlines and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider…
November 14, 2023
Sabre Virtual Payments adopted as B2B payment provider SOUTHLAKE, Texas – Nov. 14, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a multi-year renewal agreement…