Sabre Travel AI ™ the next-generation technology created for the travel industry
Unlock more revenue opportunities with AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
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We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...
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February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...
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January 31, 2023
Research and development in travel
“What is research but a blind date with knowledge?” — Will Harvey, American software developer and entrepreneur At its core, research and development (R&D) is the generation of new knowledge. The term encompasses activities by which...
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January 31, 2023
Choice: why more is sometimes less
In our airline strategy paper, we explored how Sabre’s end-vision is to provide airlines of all sizes with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of...
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January 10, 2023
Winner winner chicken dinner! How data science and experimentation can help airlines beat the odds
We’ve all heard the saying ‘the house always wins’. In a casino, the games are designed so that the house (i.e., the casino owners) will always net a profit, regardless of the successes of the patrons....
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November 21, 2022
3 lessons from Star Wars that point to the future of travel retailing
Few movies have achieved iconic status and stood the test of time quite as well as Star Wars. In fact, the Star Wars franchise, created by George Lucas in the 1970s, is one of the most...
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November 17, 2022
Delivering software faster – Is Bazel the best build tool for monorepos?
Part 3 of 5 By: Dan Cohn, Sabre Labs One of the main reasons to develop software in a monorepo is for ease of reuse – not just source code reuse but also the community use of...
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November 10, 2022
Customer segmentation for airline marketing
At the AGIFORS (Airline Group of the International Federation of Operational Research Societies) meeting that I recently attended in Toulouse, revenue management executives at two major airlines asked me: “What is the best way to segment...
Press Releases
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February 6, 2023
Conferma Pay announces appointment of Jason Lalor as Chief Executive Officer
SOUTHLAKE, Texas, and LONDON, England – Feb. 6, 2023 – Conferma Pay and Sabre Corporation today announce the appointment of Jason Lalor as Chief Executive Officer of Conferma Pay. The appointment follows Sabre’s acquisition of Conferma Pay...
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January 31, 2023
Zahara Travel reaffirms strategic technology agreement with Sabre to drive operational efficiency
Muscat, OMAN and Manama, BAHRAIN, Jan. 30, 2023 – Zahara Travel, the leading travel management company in Oman, reaffirms its strategic partnership with Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the...
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January 31, 2023
Sabre announces a new distributor to market Sabre technology and products in the Czech Republic
SOUTHLAKE, Texas – Jan. 31, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new, long-term agreement with System Distribution Czech S.R.O (SDC). The alliance...
Upcoming Events
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October 15, 2023
Routes World 2023 | Istanbul, Turkey
Bringing together the global route development community
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March 21, 2023
Routes Americas 2023 | Chicago, Illinois
