Sabre Travel AI ™ the next-generation technology created for the travel industry
Unlock more revenue opportunities with AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue...
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March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across...
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February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...
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February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel...
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February 15, 2023
Where will NDC take you in 2023?
NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a...
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February 14, 2023
Delivering software faster – Achieving consistent results with a Docker-based development environment
Part 4 of 5By: Dan Cohn, Sabre Labs How it often goes As an end user or customer support engineer, nothing is more frustrating than hearing a developer say, “but it works on my machine.” This...
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February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...
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February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...
Press Releases
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March 20, 2023
Almatar Travel Group signs a new technology agreement with Sabre to advance its travel payments strategy
SOUTHLAKE, Texas, March 20, 2023 – Almatar Travel Group, the leading travel company in the Kingdom of Saudi Arabia, and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry,...
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March 13, 2023
GOL Linhas Aéreas launches Sabre Ancillary IQ
SOUTHLAKE, Texas AND SÃO PAULO – March 13, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and GOL Linhas Aéreas, Brazil’s largest domestic airline, today announced...
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March 8, 2023
Sabre announces distribution agreement with new Bangladesh airline Air Astra
SINGAPORE and DHAKA, Bangladesh – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Bangladesh start-up airline Air...
Upcoming Events
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October 15, 2023
Routes World 2023 | Istanbul, Turkey
Bringing together the global route development community
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