Sabre Travel AI ™ the next-generation technology created for the travel industry
Unlock more revenue opportunities with AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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March 27, 2023
Trust is critical for success when climbing mountains…and for modern travel retailing
Some of my favorite hobbies require me to put my trust in other people – at times even putting my life in someone else’s hands, quite literally. I’ve already spoken of my love of skiing...
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March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue...
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March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across...
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February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...
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February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel...
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February 15, 2023
Where will NDC take you in 2023?
NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a...
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February 14, 2023
Delivering software faster – Achieving consistent results with a Docker-based development environment
Part 4 of 5By: Dan Cohn, Sabre Labs How it often goes As an end user or customer support engineer, nothing is more frustrating than hearing a developer say, “but it works on my machine.” This...
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February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...
Press Releases
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March 29, 2023
Sabre and American Airlines set to go live with NDC content
SOUTHLAKE, Texas – March 29, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American’s NDC offers through Sabre’s global...
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March 27, 2023
Sabre teams with Plan3 to provide airlines with holistic disruption management to boost traveler satisfaction while reducing recovery costs
SOUTHLAKE, Texas – March 27, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new agreement with automated airline disruption management solution Plan3 to enable...
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March 22, 2023
Sabre announces agreement with Capillary Technologies to help airlines and hoteliers delight travelers through next-generation customer loyalty programs
SOUTHLAKE, Texas – March 22, 2023 – Sabre Corporation (NASDAQ: SABR),a leading software and technology provider that powers the global travel industry, today announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data...
Upcoming Events
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October 15, 2023
Routes World 2023 | Istanbul, Turkey
Bringing together the global route development community
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