Open for modern retailing,
enabled by offers and orders
To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. Learn how this digital transformation benefits you.
Seamless retailing, distribution and fulfillment
across the value chain
Are airlines ready for a new era of retailing? Join our Skift Live webinar, May 31 | 11 a.m. ET
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
May 11, 2023
Five AI/ML use cases that help airlines drive revenue – Part 3
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced Artificial Intelligence (AI) and Machine Learning (ML)…
May 10, 2023
Five AI/ML use cases that help airlines drive revenue – Part 2
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced AI/ML applications for airlines, we explored the…
May 9, 2023
Five AI/ML use cases that help airlines drive revenue – Part 1
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs The use of advanced AI/ML (artificial intelligence/machine learning) technology has a rich and growing history in the…
April 21, 2023
Three ways airlines can offer more value, more choice and generate more revenue – Part 3
Part two of this three-part blog series looked at how the ability to experiment with offers, using Sabre’s travel retail solutions, plays a key role in meeting traveler demands for affordability, speed, and quality. In the…
May 23, 2023
Direct Travel recommits to innovative multi-year agreement with Sabre
SOUTHLAKE, Texas – May 23, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with Direct Travel. Direct Travel is a long-standing…
May 17, 2023
SKY Airline expands Sabre distribution agreement and adopts SabreSonic passenger service system
Under this agreement, the airline will strengthen the distribution of its flight inventory through Sabre’s global network of travel buyers and the millions of customers they serve SKY will migrate to the Sabre PSS, which will…
May 11, 2023
South East Travel signs strategic, long-term technology agreement with Sabre to drive operational efficiency and support business expansion
SOUTHLAKE, Texas – May 11, 2023 – Sabre Corporation (NASDAQ: SABR),a leading software and technology provider that powers the global travel industry, today announced a long-term technology renewal with one of Taiwan’s biggest travel agencies. The agreement means that South…
May 1, 2023
Sabre appoints Ann J. Bruder as its Chief Legal Officer
SOUTHLAKE, Texas – May 1, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, today announced that Ann J. Bruder has joined the company as its Executive Vice…
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