Open for modern retailing,
enabled by offers and orders
To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. Learn how this digital transformation benefits you.
Seamless retailing, distribution and fulfillment
across the value chain
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue…
March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across…
February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to…
February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel…
March 21, 2023
Southwest Airlines Brings Sabre PRISM to Corporate Travel Managers and Travel Management Companies
DALLAS, March 21, 2023 — Southwest Airlines Co. today announced an expanded partnership with Sabre Corporation to begin utilizing PRISM, an industry-standard data solution designed to streamline the sales process with corporate travel managers and travel…
March 20, 2023
Almatar Travel Group signs a new technology agreement with Sabre to advance its travel payments strategy
SOUTHLAKE, Texas, March 20, 2023 – Almatar Travel Group, the leading travel company in the Kingdom of Saudi Arabia, and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry,…
March 13, 2023
GOL Linhas Aéreas launches Sabre Ancillary IQ
SOUTHLAKE, Texas AND SÃO PAULO – March 13, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and GOL Linhas Aéreas, Brazil’s largest domestic airline, today announced…
March 8, 2023
Sabre announces distribution agreement with new Bangladesh airline Air Astra
SINGAPORE and DHAKA, Bangladesh – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Bangladesh start-up airline Air…
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