Defining times. Defining company.Defining the future.Defining the course.Defining results.
Management Q + A12345678
 
 

MURPHY: In general, Sabre brings the travel industry the most complete solutions - we are truly an end-to-end provider. Because our products and services span all travel marketing and distribution channels, we are able to leverage common solutions for different customers.

Last year, we applied our strengths as a technology innovator to increase our customers' capabilities and efficiencies. For example, we now offer travel agencies, airlines and corporations a variety of wireless products and services to assist their customers. With Sabre® Trip Reminder, our airline customers are able to send travelers up-to-the-minute flight departure information via their wireless devices. We also provide bookings capabilities for air, car and hotel reservations through cell phones and PDAs.

We added the "publish/subscribe" capability to several of our established systems, which means that customers are alerted immediately when a defined event requiring action occurs. So if a flight is arriving ahead of schedule, systems instantly notify airport personnel - enabling them to be in place at the proper time to service inbound passengers and aircraft.

New technologies, including movement to an open systems model, have also strengthened our product offerings in the areas of customer relationship management and trip shopping. Sabre® Customized Data Delivery gives travel suppliers and agencies the ability to receive travel reservations data in a file that's compatible with relational databases. That means our customers can more easily perform analyses and create reports. Sabre Trip Shopping lets travel agents and consumers shop for air, car and hotel content simultaneously. Trip components are bundled to deliver one total trip price.



 
   
 

MURPHY: An open system is a computer platform that permits integration and interoperation of many different applications using a standardized format. Through the transition of our GDS and other systems to an open systems model, we are offering customers greater access, availability and content, faster integration and speed to market with new technologies and products, and the continued ability to provide the lowest airfares for travelers worldwide.

We are moving to a more service-oriented architecture. With this movement, we are helping our customers become more responsive to their customers - enabling them to be faster to market with new products and services.

We believe our open systems shopping platform will provide the only nonstop capability in the industry - in other words, virtually no downtime for our customers, scheduled or unscheduled. We expect it to offer the equivalent of being able to change a flat tire without stopping the car - because updates will be instantaneous while the system remains continuously available to customers.

With lower-cost platforms that provide greater flexibility, we can focus our investment on the business applications that best serve our customers and the travel industry.
 

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